Here are some of the most commonly asked questions about digital marketing.
What is Digital Marketing?
Digital marketing is influencing digital technologies, strategy, and channels to connect organizations with existing and potential customers. It helps businesses grow, in spite of constraints like location, by enabling them to reach a targeted audience. It is a way to influence audiences online - be it through a website, blogs, video content, social media, or partnerships. Digital Marketing is a constantly growing field and marketers must constantly be up-to-date and informed in order to stay in advance of competitors.
The really unique thing about digital marketing is that we can reach large audiences as well as niche segments of these audiences without compromising size. Unlike traditional marketing, we can also track the growth of digital campaigns down to proceeds, engagement, clicks, leads etc.
What does a Digital Marketing Agency Do?
A digital marketing agency drives results-based marketing strategy, focusing on delivering ROI and helping a brand fulfill its objectives using digital skills and technology. They develop strategies to maximize awareness and acquire leads. Digital agencies need to be fast-paced and and balance user-experience with brand perspective.
How does digital marketing work?
Well, digital marketing basically works by making use of several strategies- SEO, Email Marketing, PPC Marketing, Content Marketing, Affiliate Marketing, etc.., All sorts of strategies used in digital marketing would serve a different purpose with a common objective. Digital Marketing helps in converting a one time visitor into a loyal and repeating customer. Campaigns which are well-structured can make use of different combinations of strategies used in digital marketing.
What are the differences between traditional marketing and digital marketing?
Traditional Marketing: Involves more conservative methods and is slow but, efficient practices.
Word of mouth, Distributing pamphlets, Banners, Posters etc are some of the examples of Traditional Marketing.
Digital Marketing: This is the updated and advanced version of marketing.
SEO - SEM: On page and Off page techniques to improve the page ranking.
SMM: Social Media Marketing, covers the social media channel for marketing.
Email Marketing: Sending bulk promotional/offers emails to customers.
Google AdWords: A platform in google exclusively for ad making. Video, Text, Display etc are the available ad formats.
Coming to the pros and cons, Traditional marketing takes a lot of time, money, energy and gives a slow result.Whereas, Digital Marketing has a much simpler process, saves time, targets audience, affordable pricing and gives the results much quicker when compared to traditional marketing.
Would my business benefit from digital marketing?
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
What is content marketing?
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
What is SEO?
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
Why is SEO important?
The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
What are keywords?
Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.
What determines search engine rankings?
This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.
What is PPC?
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.
Why is social media important?
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
How long does it take to see results?
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.